Beyondthe familyname.
I'm Antonia Gölzner, fourth generation of a family business. I work with the next generation on the part of succession nobody plans: who you are within it.
Succession is planned like a business.
But it is lived as a person.
Who am I, beyond the family name?
Whose expectations am I living?
How do I lead in my own way?
Almost nobody talks about this part. That is my work.
Four generations. One question.
Every generation inherits the business. Each one has to find its own answer to how it wants to lead it.
- 1stgeneration
- 2ndgeneration
- 3rdgeneration
- 4ththat's you
The business can be handed over. Your answer can't.
You can inherit a company, the shares, the name and the expectations. But not your own identity.
Successors get advisors for every question about the business. I work with them on the questions about themselves: their own identity, their own voice and their own way to lead.
What is handed over, and what isn't.
What you inherit
- The company
- The shares
- The name
- The expectations
- A seat at the table
What you find yourself
- Who you are
- Your own voice
- Your way to lead
- What you actually want
- Your own yes and your own no
Advisors take care of the left side. The right side is your work, and mine.
Three steps. One direction.
- 01
Understand yourself
Who am I, beyond the family name?
The patterns, beliefs and blind spots you grew up with.
- 02
Express yourself
How do I show up, in the family and beyond?
Your own voice, in the boardroom and at the dinner table.
- 03
Lead yourself
How do I lead from who I am?
Decisions that are yours, inside the business or outside it.
Work with me.
Speaking & conversations
Keynotes, panels, interviews and podcasts.
Workshops & programmes
For next gen circles, companies and business schools.
Private coaching & sparring
Three to six months, one-to-one. Limited and by application only.





Next Gen is not an age. It's where all my work converges.
I belong to it, as a fourth-generation shareholder of our family business. I build for it, as an entrepreneur and angel investor. And I think deeply about what it needs, with a background in business psychology and systemic coaching.
Let's talk.
A talk for your next gen event, a workshop for your family or programme, or one-to-one coaching and sparring on your own role.
Get in touch